SME digitalisation & AI coaching
Coaching industrial SMEs through digital and AI transformation — currently grounded in EU project work in Blekinge. The project is the practice ground; the coaching is the offer.
A living portfolio & a testbed
One practice, held together by a single question about who holds the strings.
Claim 01
I work with AI systems in depth — building agents, reading the research, staying close to what the tools actually do.
Claim 02
And I question the story institutions tell about those same systems: that their point is productivity and automation.
The work spans industrial and SME digitalisation, higher-education research, and design-fiction inquiry. Not four brands — one hand, asking the same question in different rooms.
Dotted text is placeholder — drafted for replacement, not final copy.
02
Offerings, in the open
Each block is a live experiment — added and retired as it is tested. Nothing here is fixed, and that is the point.
AI didactics for learning platforms
Advisory work for education companies building with AI: pedagogical review of AI tools and the quality criteria behind them, didactic grounding, and keeping both teacher agency and learner agency in view.
Learning Companion
A working prototype built on current AI-and-learning research — neither a content machine, nor an AI teacher, nor a tutor. It runs locally, and it exists as a demonstration and a design probe.
Design-fiction / artistic inquiry
Artefacts that make the question of who holds the strings tangible — built to be handled and argued with, not presented.
AI-augmented learning, taught on video
A YouTube series on learning and creating with AI — for higher education and young knowledge workers. The site's question, applied: use the tools in depth, keep your own hands on the strings, and don't hand the thinking over.
03
Writing & thinking
2026 · 05 Essay
AI built for work, AI built for learning
The two are engineered toward opposite ends — one removes friction, the other needs it. The difference decides whether a tool helps thinking or hollows it out.
2026 · 03 Note
Why the Socratic-tutor prompt fails
What learners actually do when a chatbot answers questions with questions — and what they abandon in frustration.
2026 · 01 Essay
Teacher agency, learner agency
What a platform owes each, and the places where the two quietly diverge.
04
Selected work
05
Follow the work
Or write directly — I answer as a peer, not a pipeline.